Variety reports today that next year, with the new digital TV rules coming into effect, February will not be a sweeps month - for next year at least, it will be moved to March.
Could that mean the date for the awards for 2008 films might change? Remember, despite all the reasons given for moving up the awards, the main one was that ABC wanted its highest rated program of the year to be in a sweeps month (which then helps them to charge higher ad rates for a range of programs).
I know the Academy has announced its dates - but other than the availability of the Kodak Theatre (obviously a crucial element), I can't think of any other reason that if ABC preferred they couldn't push it back a week or two.
ooh... you may be going somewhere with this! it could happen. maybe they will go back to the old dates from a few years ago when the oscars were pushed back a bit. maybe it will be a good thing - but the anticipation will kill us!
2009 Oscars FYC:
Lead Actor - Richard Jenkins, The Visitor Lead Actress - Sally Hawkins, Happy Go Lucky Supporting Actor - Haaz Sleiman, The Visitor Supporting Actress - Amy Adams, Doubt Original Screenplay - Thomas McCarthy, The Visitor
Posts: 2154 | Location: Why Do You Want To Know? | Registered: November 21, 2006
i know, but what i'm saying is that maybe they could push back the oscars to the original dates in like the end of march...
2009 Oscars FYC:
Lead Actor - Richard Jenkins, The Visitor Lead Actress - Sally Hawkins, Happy Go Lucky Supporting Actor - Haaz Sleiman, The Visitor Supporting Actress - Amy Adams, Doubt Original Screenplay - Thomas McCarthy, The Visitor
Posts: 2154 | Location: Why Do You Want To Know? | Registered: November 21, 2006
I was thinking this could be a possibility. I don't think they would push it back until the end of March, but I can definitely see them having it the first weekend in March.
Posts: 2029 | Location: Earth | Registered: April 11, 2005
Originally posted by seanflynn: Variety reports today that next year, with the new digital TV rules coming into effect, February will not be a sweeps month - for next year at least, it will be moved to March.
Sometime early next year, you will need to have a digital TV to receive over the air broadcasts (not a problem for newer TVs, but this will affect some older ones).
This is likely to a small extent cause some disruption in viewership. Because of this, the networks want to be able to have a sweeps month when the problem has mostly been solved.
